Originally posted on the Chromium blog
Posted by Yusuf Ozuysal, Chief Tab Customizer
Android app developers face a difficult tradeoff when it comes to showing web content in their Android app. Opening links in the browser is familiar for users and easy to implement, but results in a heavy-weight transition between the app and the web. You can get more granular control by building a custom browsing experience on top of Android’s WebView, but at the cost of more technical complexity and an unfamiliar browsing experience for users. A new feature in the most recent version of Chrome called custom tabs addresses this tradeoff by allowing an app to customize how Chrome looks and feels, making the transition from app to web content fast and seamless.
Chrome custom tabs allow an app to provide a fast, integrated, and familiar web experience for users. Custom tabs are optimized to load faster than WebViews and traditional methods of launching Chrome. As shown above, apps can pre-load pages in the background so they appear to load nearly instantly when the user navigates to them. Apps can also customize the look and feel of Chrome to match their app by changing the toolbar color, adjusting the transition animations, and even adding custom actions to the toolbar so users can perform app-specific actions directly from the custom tab.
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